Privacy Policy


Last updated: [January 2025]

At The Sparkfire Group (“we,” “us,” “our”), we are committed to safeguarding the privacy of our website visitors and service users (“you,” “your”). This Privacy Policy describes how we collect, use, disclose, and protect your Personal Information in compliance with applicable data protection regulations. By accessing or using our website, you agree to this Privacy Policy.

1. Information We Collect

  1. Personal Information
    We may collect information that identifies you as an individual when you voluntarily provide it through our website forms or direct communications, such as your name, email address, and any additional details you choose to include.

  2. Usage Data
    We collect information about how you interact with our website, including IP addresses, browser type, pages visited, and timestamps. This data helps us improve website functionality, security, and user experience.

  3. Cookies and Similar Technologies
    We use cookies, web beacons, and similar technologies to enhance your browsing experience, analyze site performance, and understand user preferences. You can manage cookie preferences through your browser settings; however, disabling cookies may limit some functionality of the website.

2. How We Use Your Information

  • Provide Services: We use your information to respond to inquiries, process requests, and deliver our consulting, technology, and security services.

  • Improve Our Offerings: Usage data helps us understand what features or content users find most valuable, guiding future updates and improvements.

  • Communicate With You: We may send you service-related announcements, newsletters (where permitted by law), or updates about our offerings. You can opt out of marketing communications at any time.

  • Maintain Security: We use Personal Information to detect, investigate, and mitigate fraudulent or unlawful activity, as well as to maintain the overall security of our systems.

3. Secure Form Submissions

We employ encryption (HTTPS/TLS) and other security measures to protect any information you submit through our online forms. This ensures that your Personal Information is securely transmitted and reduces the risk of unauthorized access.

4. How We Share Your Information

  • Third-Party Service Providers: We may share your information with trusted vendors or partners who assist us in operating our website, conducting our business, or servicing you (e.g., hosting providers, email delivery services).

  • Legal Compliance and Protection: We may disclose your information if required by law or if we believe such action is necessary to protect the rights, property, or safety of The Sparkfire Group, our users, or the public.

  • Business Transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred as part of that transaction.

We do not sell or rent your Personal Information to third parties for marketing purposes.

5. Data Security and Retention

We take reasonable precautions to protect your Personal Information from unauthorized access, alteration, disclosure, or destruction. We retain your data only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, or resolve disputes.

6. Your Rights and Choices

  • Access and Correction: You may request access to the Personal Information we hold about you and request corrections if you believe it is inaccurate.

  • Erasure and Restriction: Under certain circumstances, you may request that we delete or limit how we use your information.

  • Opt-Out: If you receive marketing emails from us, you can opt out at any time by following the unsubscribe link or by contacting us directly.

For any of the above requests, or to ask questions about your Personal Information, please contact us using the details provided in the “Contact Us” section below. We will respond in accordance with applicable data protection laws.

7. Children’s Privacy

Our website and services are not directed to individuals under the age of 13 (or equivalent minimum age, depending on jurisdiction). We do not knowingly collect Personal Information from children. If you become aware that a child has provided us with Personal Information, please contact us so we can take appropriate steps to remove such data.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. We will notify you of significant updates by posting a prominent notice on our website or by other appropriate means. Please review this page regularly to stay informed.

9. Contact Us

If you have any questions, concerns, or comments about this Privacy Policy or our data practices, please contact us at:

The Sparkfire Group 
2327 Springhill Drive
Kalamazoo Michigan, 49008 USA
contact@thesparkfiregroup.com

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. If you believe we have not been able to assist with your concern, you have the right to lodge a complaint with your local data protection authority.

By using our website and services, you acknowledge that you have read and understood this Privacy Policy.